Welcome to 2025, where wellness is more than just a moment in our day—it’s a whole way of life. Rather than jumping on every popular trend, this year’s wellness philosophies are all about tuning in to what feels right for you. From harnessing the power of protein to stepping away from the scale, we’re witnessing a revolution in how we approach our health. As a Nutrition Consultant, I’m all in. Finally, science, technology, and intuition are coming together to create lasting, meaningful change—the wellness trends 2025 are all about personalization, and a holistic approach.
But with all this innovation comes a crowded and confusing landscape. The internet is flooded with advice, and separating fact from fiction is no easy task. Not to worry—we’ve sifted through the noise and gathered the most impactful wellness trends of 2025 so you don’t have to. Ready to elevate your well-being? Let’s dive in.
image above from our interview with Inge Theron
Edie Horstman
Edie is the founder of nutrition coaching business, Wellness with Edie. With her background and expertise, she specializes in women’s health, including fertility, hormone balance, and postpartum wellness.
But First, Let’s Talk Basics
I hear it all the time: what wellness habits are worth the hype? Should I be cold plunging? What’s the best creatine supplement? Here’s the thing—if you don’t have the basics down pat, no amount of fancy powders or trendy rituals will make a difference. Proper nutrition, hydration, and sleep are your foundation. Without those, the rest don’t stick.
The Wellness Fads We’re Leaving Behind in 2024
Looking back, 2024 was filled with some wild health trends. The wellness industry was dominated by trends fueled by viral fame, not facts (a concept we won’t see disappear anytime soon). At any rate, they highlighted our growing inclination towards quick fixes, underscoring the importance of well-established, sustainable wellness strategies. Alas, these are the trends we’re moving on from:
1. Eating Strictly Carnivore
Animal protein is here to stay, but avoiding all vegetables? That’s a hard pass. While the carnivore diet may offer short-term benefits (think weight loss and reduced inflammation), it’s not a balanced approach. Holistically, it lacks balance, food freedom, and essential nutrients.
2. Ozempic Microdosing
Ozempic—among other similar dupes—are hot commodities. Though the drugs are considered safe for the specific populations (for which they’re intended!), possible side effects include pancreatitis, changes in vision, low blood sugar, and kidney and gallbladder problems. If weight loss is a goal of yours in 2025, consider a more practical route, like getting your blood sugar in check, creating a daily movement goal, and cutting back on ultra-processed foods.
3. Drenching Your Face in a Slew of Unconventional Products
From diaper rash ointment (yikes) to cow udder cream, 2024 saw a surprising rise in unorthodox skincare trends. What began with quirky alternatives quickly became mainstream—Gen Z reaching for unexpected products to soothe and nourish their skin. Whether it was embracing farm-inspired remedies or discovering new uses for household staples, this year proved that skincare is full of unexpected innovations. But when it comes to skin health, less is more. And don’t forget, true skin wellness goes much deeper than the surface.
4. Using Workouts Generated by AI
It’s time to leave AI-generated workout plans behind. While these plans promise results, they often fall short—unable to take into account important factors like your injury history, fitness level, or specific goals. These programs may be cookie-cutter and too generic to truly cater to your unique needs. Additionally, they lack the human touch—something AI simply can’t replicate! A real coach or trainer offers support, motivation, and inspiration, guiding you through challenges and celebrating milestones, making all the difference in achieving long-term success.
5. Short-Lived “Hot Girl” Trends
IYKYK: hot girl walks, hot girl dinners, hot girl morning routines—cute but exclusionary. Last year, these trends became less about overall wellness and more about chasing an idealized version of beauty and fitness. They often emphasized aesthetics over true health, creating a culture of comparison. No, thanks! For us, wellness isn’t about fitting into a particular mold. It’s about embracing your unique body and celebrating your journey toward health. True wellness is inclusive and empowering—it’s about cultivating habits that make you feel your best from the inside out.
Wellness Trends We’re Embracing in 2025
While some trends are fading, others are here to stay—because (spoiler alert!) they actually work. From prioritizing mental health to investing in long-term, sustainable fitness goals, here are the wellness strategies we can get behind.
1. Prioritizing Clean Air and Clean Water
For starters, let’s not overlook our most fundamental needs. While clean air and water are essential for our health, most of us are (unknowingly) exposed to toxins. But our air and water significantly impact our well-being. So, how can we protect ourselves at home? First, consider investing in an air purifier—one that removes at least 99.97% of microns at least 0.3 micrometers and larger. Our top pick is the Jaspr Air Purifier. That said, there are plenty to choose from! Equally—if not more important—filter your water. Reverse osmosis filters are the most effective method to remove all contaminants from tap water. Otherwise, an activated carbon filter will successfully remove PFAS from your water.
What about your shower water? This depends. If your water smells strongly of chlorine, a filter can reduce this. Additionally, if you notice dryness or build-up on your skin or hair, a filter might make a difference. Last but not least, depending on where you live, your shower water may also contain heavy metals (like lead) or other chemicals (like pesticides or VOCs).
2. Improving VO2 max (Cardio is Getting a Makeover)
Once you’ve gotten over the the initial hurdle of simply moving your body, it’s time find a well-designed routine (that combines strength training and cardio!). Movement is a cornerstone for longevity. Speaking of cardio, it’s officially getting a makeover in 2025. It’s no longer about chasing a calorie burn. Hallelujah. Today, it’s about cultivating power and efficiency. This cutting-edge approach to cardio maximizes every minute of movement. Enter VO2 max—a powerful measure of how well your body uses oxygen. Nothing is better at improving VO2 max than challenging VO2 max. Along with steady-state cardio (leisure walks, swimming, etc.), consider adding this routine to your weekly repertoire:
- Warm up for 5 minutes
- 30-second all-out sprint (run, bike, row, etc.)
- Recover for 3 minutes
- Repeat a 30-second sprint
- Recover for 3 minutes
- Repeat a 30-second sprint
- Recover for 3 minutes
- Final 30-second sprint
- Cool down
Do this once per week to reap the rewards! And if 30 seconds is too challenging, start with 15 seconds and recover for 2 minutes.
3. Fueling with Animal Protein
It’s no secret that protein took center stage in 2024. And as far as the research is concerned, a protein-centric diet isn’t losing steam. In fact, high-protein was cited as the most commonly followed eating pattern—driven by goals like muscle building, fat loss, and the desire to curb sugar cravings. We’ll continue to see a rise in well-sourced (think grass-fed and pasture-raised) animal protein in 2025. Game meat (like venison) and ancestral blends (I.e. ground meat with liver) are gaining traction as people seek more nutrient-dense, sustainable sources of protein.
Of course, let’s not forget that protein is just one part of a balanced plate! To truly optimize health, it’s important to complement protein with nutrient-rich veggies, healthy fats, and complex carbs. In 2025, the focus will continue to be on well-rounded, nutrient-dense meals that fuel both body and mind.
4. Mindful Digital Consumption
Familiar with the endless cycle of doomscrolling? Same. but it’s no secret that this habit can negatively impact our mental health. In 2025, the shift is towards being more intentional with our digital consumption. Rather than passively absorbing the overwhelming flood of information, let’s embrace a more mindful approach to technology. Experts advocate for using digital spaces with purpose. In other words, treat your digital routine like a daily mental health reset—setting boundaries, taking regular breaks, and engaging in activities that uplift rather than deplete. This year, the goal is to replace mindless scrolling with moments of mindfulness.
5. Sauna Usage for Relaxation and Recovery
Who doesn’t love a good sweat session? Saunas are rising in popularity, with more and more people seeking the health benefits of infrared saunas. Unlike traditional saunas—which heat the air—infrared saunas use light to warm your body directly, allowing for a more comfortable heat that can be enjoyed longer. At any rate, a routine sauna habit speeds up muscle recovery, supports hormone balance, helps with detox, and gives your skin a glow (hello, collagen production!). Best of all, it’s the secret weapon to living longer.
What’s an ideal sauna frequency and temp?
1x per week:
- Benefits: Even a weekly sauna session can help promote relaxation, improve circulation, and support skin health. It’s a great way to de-stress and unwind.
- Temperature Range: 150–170°F (65–77°C) for 15–20 minutes.
2–3x per week:
- Benefits: With more frequent sessions, you can see enhanced detoxification, better muscle recovery, and improved cardiovascular health. Regular use may also promote better sleep and boost mood.
- Temperature Range: 160–180°F (71–82°C) for 20–30 minutes.
4–5x per week:
- Benefits: For those looking for maximum benefits, using a sauna 4–5 times per week can significantly enhance circulation, promote fat loss, and improve endurance and muscle recovery. It can also contribute to deeper relaxation and mental clarity.
- Temperature Range: 170–190°F (77–88°C) for 25–40 minutes.
Can’t afford one at home? Don’t worry. Many gyms, spas, and wellness centers offer infrared saunas for individual sessions or memberships.
The Future of Wellness: Personal, Purposeful, and Sustainable
As we move into 2025, wellness is all about personalization. And for that matter, simplicity! Shiny new fads will continue to come and go, but it’s consistent, mindful choices that move the needle. Whether it’s optimizing your nutrition with quality protein, embracing digital detoxes, or making saunas a part of your recovery routine, the goal is to create a lifestyle that supports your long-term health. As always, it’s about finding what works best for you—and making health a part of your everyday life. Here’s to a year of intentional wellness.
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