Ssense's Annual Sale Is My Super Bowl—43 Items I Won't Fumble Buying

Level with me for a minute. What brings you the most joy around this time of the year? Do you relish drinking a cup of hot chocolate? Live for spending time with loved ones? Or perhaps you love traveling to new places? Whatever comes to mind for you, there’s no denying there’s so much to look forward to during this time of the year. But if we’re being honest, it doesn’t get much better for fashion people than the start of game-time (and no, I’m not talking about football season). For us, the beginning of the holiday sale season is as exhilarating as any sport, especially when discussing one specific event: Ssense’s annual sale.

Now, I’m not delusional enough to think I could ever compete in any athletic competition. But could I commit to combing through hundreds of pages of markdowns? Probably not. I’ve come to believe that the junior leagues of shopping can be considered the Black Friday and Cyber Monday held by various other retailers. But the Super Bowl? Well, that’s all Ssense, baby. Frankly, I know I’m not alone in that sentiment. I can’t scroll through social media without hearing about this sale (for a good reason). They offer a chic curation of rising labels and designer brands in the womenswear, menswear, and home categories that are unmatched. If that weren’t enough, its annual sale offers up to 60% off.