Rihanna’s known for a lot of things—chart-topping hits, legendary red carpet looks, and a Fenty empire, just to name a few. But this holiday season, the 36-year-old is adding “matching family pajamas queen” to her list of titles.
As part of Savage x Fenty’s 2024 holiday campaign, Rihanna recently hit Instagram with a post that’s too relatable for parents everywhere. Her caption? “We are officially one of those families that match for the holidays 🤷🏿♀️🎁Forever Savage Onesies for the whole family are on the site now.” Yes, you read that right. The iconic pop star has gone full family pajamas mode, and we’re here for it.
Joining her in the campaign are two very special guests—her sons with A$AP Rocky, RZA, 2, and Riot, 14 months. The trio looks cozy, chic, and downright adorable in their Forever Savage Hooded Onesies in the festive Navy Blue and Sage Day Green Holly Daze print. This isn’t just any set of matching pajamas—this is Rihanna’s take. It’s cozy, inclusive, and pure Savage X Fenty magic.
Motherhood has changed Rihanna’s life in ways she didn’t expect. In her words to British Vogue, “It’s legendary. It’s everything. You really don’t remember life before… You literally try to remember it—and there are photos of my life before—but the feeling, the desires, the things that you enjoy, everything, you just don’t identify with it… Because it doesn’t matter.”
And she’s all about making mom life practical and fun. When describing her “mom uniform” to People, Rihanna said she’s all about “anything that’s cozy, anything that’s stretchy, anything that’s easy to bend down and pick my kids up in.”
So naturally, her holiday video gives a perfect snapshot of how “active” that mom uniform needs to be—she shared a hilarious “winter body workout” clip, where she’s chasing after RZA and Riot during the shoot. If you’ve ever tried to wrangle toddlers into anything (let alone matching pajamas), you know it’s no joke—it’s the ultimate full-body workout.
Savage X Fenty has always been about inclusivity and authenticity, and this family pajama line is no exception. It invites families of all shapes and sizes to cozy up, create memories, and maybe even rock a coordinated family photo. And let’s be honest—if Rihanna’s leading the charge on matching holiday pajamas, it’s officially cool.
