Pipeline perfection: Jess Lenouvel on digital marketing domination, understanding your target market and scaling your business


Do you often sit back and lament how the best agents have the ability to turn complete strangers into hot leads and fully fledged clients?

Now you won’t have to.

In today’s episode of the Elevate podcast, hosted by Samantha McLean, real estate mentor and creator of The Listings Lab, Jess Lenouvel, shares her insider knowledge on how you can dominate in the digital marketing sphere, and go from chasing clients to attracting them.

Also the author of More Money, Less Hustle: Becoming the Seven-Figure Real Estate Agent, Jess reveals the power of focusing on psychology and attraction marketing and how understanding your audience’s motivations and pain points can revolutionise your business strategy.

Jess delves into why email is still the best place to win attention, why you don’t need to be active on every social media platform and how shifting from ‘I’ to ‘You’ in your messaging will resonate and create greater traction with your target market.

She also takes a deep dive into the three biggest digital marketing mistakes agents make and why traditional farm areas are a thing of the past.

Jess and Sam also discuss how AI can save you time, why authenticity, not perfection, is critical in video marketing and smart outsourcing strategies to help you scale your business to seven-figure success.

“If you’re chasing everything, you’re actually not giving yourself the space to attract what it is that you want to be attracting.” – Jess Lenouval

Sam and Jess also discuss:

  • 2:50 – Jess’s journey: How and why Jess launched The Listings Lab, why a one-size-fits-all marketing approach fails, and the magic of attraction and psychological marketing.
  • 7:30 – Embracing real estate: What drove Jess to choose a real estate career and how she transformed her shyness into a digital marketing superpower.
  • 12:00 – Beyond farm areas: Why traditional farm areas don’t work for digital marketing, and how to build a broader audience with targeted messages and clear value propositions.
  • 16:40 – Attraction vs chasing: Shift from chasing clients to attracting them, the secret to finding your niche, and why you can’t be all things to all markets.
  • 19:45 – Marketing mistakes: The three big digital marketing mistakes agents make, including why you need to ditch the ‘Just listed/Just sold’ posts on social media.
  • 22:30 – Understand your audience: Why knowing your target market’s pain points, problems, fears, and desires is essential, and how shifting from ‘I’ to ‘You’ can transform your marketing strategy.
  • 24:47 – Standing out online: Strategies to cut through the digital noise, boost organic reach on Facebook, and why you don’t need to be active on every platform.
  • 27:43 – Email advantage: Why the inbox is still the best place to win attention, how to create an emotional connection and tips to stop unsubscribes.
  • 31:50 – The AI marketing advantage: How AI can save you time, the best tools to use, and why your videos should prioritise authenticity over perfection.
  • 37:05 – More money less hustle: Insights on scaling your business, reducing work hours, and achieving seven-figure success.
  • 40:50 – Smart outsourcing: Why you shouldn’t outsource your marketing, which tasks to delegate, and how to make effective outsourcing decisions.
AIPSP LB MAY24



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