Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found
The value of Tesla’s brand fell by 26% in 2024, a second straight annual decline, with factors including an aging lineup of vehicles, and CEO Elon Musk’s “antagonism,” according to research and consulting firm Brand Finance. Tesla’s brand value now stands at an estimated $43 billion, down from $58.3 billion at the beginning of 2024 […]