20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands


Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

When speaking with other beauty lovers of my generation, I like to ask if they’ve gotten their hands on any viral beauty product and what they think of them. Even if I wasn’t someone whose career was based on tracing the roots of beauty trends and consumer behavior, I’m sure I would be interested in knowing which products earn a seal of approval from other 20-somethings. I’m normally drawn to the ones they’ve chosen to carry with them on the daily, but recently, I’ve discovered a telltale sign that proves a product outshines all others—a spot on the bedside table.

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Bedside table tours have crept onto my For You page, highlighting beauty favorites Gen Zers (particularly those rounding off the elder side of the group) reach for at the beginning and end of each day. For this age group, efficiency rivals aesthetic, which is proven by the skincare, hair products, and tools they position within reach of their sheets for easy access.